Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

Shopping campaigns differ from Search campaigns by relying on product data instead of keywords and by organizing ads through product groups rather than ad groups.

  • Shopping ads are manually generated.
  • Shopping campaigns are organized by ad groups instead of products groups.

Explanation :
Within a Shopping campaign’s ad group, you manage your inventory by setting bids based on product groups rather than keywords. A product group is a defined subset of your inventory, and all products within that group share the same bid.

There’s no need to manually create Shopping ads—Google automatically generates them using the product data you’ve submitted in Merchant Center. This product information, along with the bid you set in Google Ads, helps determine which ads are shown for relevant user searches.

In Google Ads, you can structure your inventory into product groups, allowing you to place higher bids on specific product segments that deliver better profitability.

Share this content:

Post Comment

You May Have Missed