Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.
Shopping campaigns differ from Search campaigns in two key ways: they use product data instead of keywords to decide when ads show, and they present rich, visual product listings—complete with images, prices, and merchant details—rather than just text ads.
- Shopping ads are manually generated.
- Shopping campaigns are organized by ad groups instead of products groups.
- Shopping campaigns rely on product information instead of keywords.
- Shopping campaigns are organized by product groups.
Explanation:
The correct answers are: Shopping campaigns are structured around product groups, and they rely on product data rather than keywords to determine when and where ads appear.
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