Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two.

Shopping campaigns differ from Search campaigns in two key ways: they use product data instead of keywords to decide when ads show, and they present rich, visual product listings—complete with images, prices, and merchant details—rather than just text ads.

  • Shopping ads are manually generated.
  • Shopping campaigns are organized by ad groups instead of products groups.

Explanation:
The correct answers are: Shopping campaigns are structured around product groups, and they rely on product data rather than keywords to determine when and where ads appear.

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