Why do Google App campaigns perform better when provided with a diverse portfolio of assets?

The system has flexibility to create individual ads that best move a user to install or take action in the app. That’s why Google App campaigns perform better when provided with a diverse portfolio of assets.

• The system can automatically create individual ad groups to accommodate each asset type.
• The budget of the campaign is automatically increased with each asset type added.
• The system can identify the best-performing assets from the portfolio, then create more based on them.
• The system has flexibility to create individual ads that best move a user to install or take action in the app.

Explanation:
Google App campaigns perform better with a diverse portfolio of assets because the system has the flexibility to create individual ads that best move a user to install or take action in the app.

Diverse assets—images, videos, and text—allow Google’s machine learning to generate countless ad combinations. This variety helps tailor ads to different users and placements across the Google network. By continuously testing and optimizing combinations, the system delivers the most effective versions, maximizing installs and in-app actions. This personalization leads to greater ad relevance, higher engagement, and stronger campaign performance.