Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

Automated bidding uses machine learning to set the right bid for each auction, improving ad performance and saving time over manual bidding.

• It uses machine learning to optimize bids and improve performance
• It allows you to set a single bid for all keywords in a campaign
• It prevents overspending by pausing ads automatically
• It provides exact control over every individual bid adjustment

Explanation
Automated bidding contributes to campaign success by leveraging Google’s machine learning to evaluate countless signals in real-time and adjust bids accordingly. This helps achieve better performance while reducing the manual effort and guesswork typically required with manual bidding.