Why is conversion tracking critical for Google App campaigns?

Conversion tracking delivers essential data that powers the machine learning behind Google App campaigns.

• Conversion tracking provides insights that help shape push notifications for your apps
• Conversion tracking enables you to understand individual user preferences
• Data captured with conversion tracking can be used to target specific users
• Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns

Explanation:
In-app events like sign-ins or video views become valuable insights when tracked with analytics tools and interpreted through machine learning. These events—known as conversions—represent actions that are important to the business. Conversion tracking helps pinpoint these key behaviors, allowing both marketers and Google’s system to optimize campaigns for the most impactful user actions. The more conversion data available, the more effectively machine learning can enhance campaign performance.