Why is conversion tracking critical for Google App campaigns? Select the best answer.

Conversion tracking supplies the essential data that powers the machine learning at the core of Google App campaigns.

• Conversion tracking provides insights that help shape push notifications for your apps
• Conversion tracking enables you to understand individual user preferences
• Data captured with conversion tracking can be used to target specific users
• Data captured with conversion tracking powers the machine learning that’s at the heart of Google App campaigns

Explanation: In-app events like sign-ins or video views become actionable insights when tracked through analytics and analyzed using machine learning. Conversions represent these key user actions that are critical to business success. By implementing conversion tracking, marketers can pinpoint the events that matter most and guide the campaign to focus on high-value outcomes. This data feeds into Google’s machine learning systems, enabling smarter optimization and more effective targeting. The more relevant conversion data the system gathers, the more efficiently it can refine performance, ultimately improving the overall success of your App campaign.