Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

• To extend reach beyond YouTube to relevant high-quality video content on partner sites
• To focus exclusively on YouTube audiences only
• To manually control each video placement
• To limit impressions to mobile devices

Explanation

Opting in to Google video partners allows advertisers to expand the reach of their video campaigns beyond YouTube, placing ads on high-quality partner websites and apps. This is particularly valuable for awareness campaigns, where the goal is to reach a broader audience and maximize brand visibility. Video partners provide access to additional inventory, diverse audiences, and contextually relevant content, helping advertisers efficiently extend their message to more potential customers. By including video partners, campaigns can increase impressions and engagement while maintaining targeting relevance, without requiring manual placement management.