Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

Opting into Google video partners extends your campaign’s reach beyond YouTube, allowing your ads to appear on high-quality publisher sites and apps to maximise awareness and visibility.

  • It limits your ads to YouTube only, focusing on video completions
  • It reduces campaign reach but improves ad frequency
  • It helps serve ads only to existing subscribers on YouTube

Explanation:

Opting into Google video partners allows your ads to show on a wide network of high-quality publisher websites and apps outside YouTube. This significantly increases your campaign’s reach and visibility, helping you connect with new audiences across the web while maintaining brand safety and improving awareness campaign performance.

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