Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?

Opting into Google video partners extends your campaign’s reach beyond YouTube, allowing your ads to appear across high-quality sites and apps to increase awareness and visibility.

• It extends reach beyond YouTube across high-quality sites and apps to maximise awareness
• It restricts your ads to YouTube, focusing only on video completions
• It reduces overall campaign reach but increases ad frequency
• It helps display ads only to your channel subscribers

Explanation:

Opting into Google video partners helps you reach more viewers beyond YouTube on trusted publisher websites and mobile apps. This improves your campaign’s total reach and ensures your brand gains visibility among broader audiences while maintaining strong brand safety standards—perfect for awareness goals.