Why is it important for a travel app like Your Adventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes and architectural tours? Select the best answer.

Themed ad groups help deliver highly relevant ads to travelers by aligning the messaging with their specific interests and preferences.

• Ad groups target users based on their past travel history
• Ad groups allow a marketer to set different budgets for each theme
• Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests

Explanation:
In App campaigns, ad groups are structured to group creative assets around specific app features or messages, targeting different user interests or demographics. For a travel app like YourAdventure, themed ad groups can showcase distinct offerings—such as food tours or guided hikes—tailored to what users are searching for. This approach ensures that travelers are shown ads that match their interests, increasing the chances of meaningful engagement and driving more app usage.