Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

• To avoid any potential keyword duplicates between different marketing objectives
• So that seasonal trends can be better identified for each individual marketing objective
• To prevent campaigns from becoming “Limited by Budget”
• So that spend is not reallocated between two different marketing objectives

Explanation

Performance Planner helps advertisers forecast campaign performance and allocate budgets based on specific objectives. Different marketing goals—such as driving awareness versus generating conversions—require distinct strategies, bidding models, and targeting. By separating campaigns with different goals into individual Performance Planner plans, advertisers can receive more accurate performance forecasts tailored to each objective. This ensures that optimization recommendations align directly with the intended outcomes of each campaign, improving overall efficiency and results.