Why should companies with physical locations embrace app usage?

More than half of consumers use mobile apps while shopping in-store, making it essential for businesses with physical locations to embrace app integration as part of their retail strategy.

• Mobile apps help build brand and website awareness.
• Apps encourage potential customers to subscribe to their newsletter.
• Apps inform potential customers of opening and closing hours.
• Over half of consumers use mobile apps when shopping in-store.

Explanation:

Mobile apps have become a key part of the in-store shopping experience. Consumers often use apps to compare prices, check product availability, read reviews, access loyalty rewards, or find personalized offers—all while physically browsing in a store. For businesses with brick-and-mortar locations, embracing app usage enhances customer engagement, bridges online and offline experiences, and increases conversion opportunities. By integrating app functionality into the in-store journey, companies can meet modern shoppers’ expectations and gain a competitive edge.