With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?

Google AI uses broad match and Smart Bidding to automatically match ads with relevant search queries and adjust bids in real time to optimize performance.

• With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
• With Google AI, marketers no longer need to invest in high-quality image assets.
• With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
• With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.

Explanation:

Google AI combines broad match with Smart Bidding to automatically place bids on high-value queries in real time, aligned with specific performance goals. Smart Bidding uses predictive AI to evaluate numerous signals—such as device, location, and time of day—and sets a unique bid for each individual query. This allows bids to be adjusted based on real-time user context, delivering a level of precision and optimization that manual bidding cannot achieve.