You choose Influence consideration as your marketing objective and the Similar Audiences targeting option for a Google Display Ad campaign. In Google Display Ad campaigns, what are Similar Audiences built from?
Relevance, control, and results are the three core principles upon which Google Ads was built.
- Sales, consideration, and integrity
- Growth, reach, and traffic
- Influence, awareness, and promotion
- Relevance, control, and results
Explanation
Google Ads is built on the core principles of relevance, control, and results. It helps advertisers target the right audience by showing ads to users based on their intent and interests, unlike traditional advertising methods. With full control over budget, ad scheduling, and geographic targeting, advertisers can fine-tune their campaigns for efficiency. Google Ads also provides tailored solutions for various marketing goals—for instance, use Display campaigns to build brand awareness, Shopping campaigns to drive product sales, and Search campaigns to generate leads. These features ensure that businesses not only reach the right people but also achieve measurable outcomes.
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