You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?

To improve your video ad’s effectiveness, make post-production edits like tightening the opening, adding captions, enhancing branding, and refining your call-to-action (CTA).

• Tighten the first few seconds to grab attention quickly
• Add captions and improve clarity for sound-off viewing
• Strengthen brand cues and include a clear call-to-action (CTA)
• Completely redesign the video with a new storyline

Explanation:

Small, smart post-production edits can significantly enhance a video ad’s performance. Focus on engaging viewers in the first few seconds, ensuring accessibility through captions, reinforcing your brand visually and verbally, and providing a strong, clear CTA to guide users toward the desired action. These optimizations improve viewer retention and conversion rates without needing a full creative overhaul.