You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

• Brand awareness
• Drive conversions
• Influence consideration
• Reach a broader audience without conversion focus

Explanation

When your goal is to increase scale while simultaneously improving CPA performance and efficiency, the appropriate marketing objective is Drive Conversions. This objective focuses on encouraging users to complete specific actions, such as purchases, sign-ups, or other key conversions, while the campaign’s automated bidding strategies optimize for cost-efficiency. Using a conversion-focused objective allows campaigns to maximize return on ad spend, reach more potential customers, and allocate budget dynamically to high-performing audiences and placements, ensuring both scale and efficiency are achieved.