You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?

You have a goal to increase scale and improve CPA performance and efficiency. Which marketing objective aligns best to this goal?

• Brand awareness
• Conversions
• Video views
• App installs

Explanation

When your goal is to increase scale while improving cost-per-acquisition (CPA) and efficiency, the Conversions marketing objective is the most appropriate. This objective focuses on driving measurable actions such as purchases, sign-ups, or other valuable interactions. It allows automated bidding strategies like Target CPA or Maximise Conversions to optimise towards lower costs per action, expanding reach while maintaining performance efficiency. Choosing this objective ensures your campaign is aligned with achieving tangible business outcomes rather than just impressions or awareness.