You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?

• Skippable in-stream ads + Bumper ads
• Outstream ads + Non-skippable in-stream ads
• TrueView for Action + Skippable in-stream ads
• Non-skippable in-stream ads + TrueView for Action

Explanation

To drive maximum reach and video completions, combining skippable in-stream ads and bumper ads is most effective. Skippable in-stream ads allow viewers to choose whether to watch the full ad, which increases engagement and video completions for interested audiences. Bumper ads are short, non-skippable videos that deliver quick, impactful messages to a broad audience. Using this mix ensures a balance between broad exposure and viewer engagement, maximizing both reach and completed views across the Google Display Network and YouTube.