You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

• Skippable in-stream ads and Bumper ads
• Outstream ads and Discovery ads
• Non-skippable in-stream ads only
• TrueView for action and Masthead ads

Explanation

To maximize reach on a limited budget, combining Skippable in-stream ads with Bumper ads is effective. Skippable in-stream ads allow users to engage voluntarily, ensuring efficient spending only on interested viewers, while Bumper ads deliver short, memorable messages that reinforce brand recall. Using this mix provides broad exposure and efficient frequency management, helping advertisers reach more viewers without exceeding budget constraints.