You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?

Which combination of video ad formats should you use to achieve maximum reach on a limited budget for an awareness campaign?

• Use only short bumper ads
• Mix skippable in-stream ads and bumper ads for optimal reach
• Focus exclusively on non-skippable in-stream ads
• Use only discovery ads

Explanation

For awareness campaigns on a limited budget, combining skippable in-stream ads with bumper ads is effective because skippable ads allow broader reach with lower cost per view, while short bumper ads reinforce the message without consuming much budget. This mix maximizes visibility and helps your brand stay top-of-mind across multiple touchpoints, ensuring your campaign reaches the largest possible audience efficiently.