You manage marketing within a direct-to-consumer homewares company and are aiming to drive online sales. How should you approach connecting with viewers through video ads?

You should connect with viewers through video ads. You should keep the value proposition and use case precise if you manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online.

  • You should feature products in only the first and last five seconds.
  • You should avoid humor as it’s more subjective.
  • You should focus on audio and supers to reinforce your message.

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