You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

• Skippable in-stream ads
• Bumper ads
• Non-skippable in-stream ads
• Outstream ads

Explanation

The best option is Bumper ads, which are six-second, non-skippable video ads designed to deliver quick and memorable messages. After running a longer 30-second awareness ad, bumper ads are perfect for remarketing, as they help reinforce brand recall with short, impactful messages. They’re effective in reaching users who already engaged with your awareness campaign, keeping your brand top of mind without requiring another long ad view.