You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?

Which video ad format is best for remarketing to audiences who previously watched a 30-second awareness video with shorter, memorable ads?

• Non-skippable in-stream ads
• Bumper ads (6 seconds)
• Discovery ads
• Outstream ads

Explanation

Bumper ads are short, 6-second non-skippable videos designed to reinforce brand messaging and keep it top-of-mind for audiences. They work especially well for remarketing campaigns, where you want to re-engage users who have already seen longer awareness ads. Because of their brevity, bumper ads deliver concise, memorable messages that complement previous campaigns, increasing the likelihood of brand recall and engagement without overloading viewers.