You want to launch your first Shopping campaign, but you don’t know the difference between Search and Shopping. What’s a benefit of Shopping Ads?

Shopping ads rely on product attributes from a Merchant Center data feed to appear in relevant searches, while Search ads are triggered by keywords.

• Shopping Ads are a text-based-only format that’s easy to set up using keywords and location as the minimum requirement for launching.
• Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query.
• Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness.
• Shopping Ads use product attributes to show ads on relevant searches to increase conversion.

Explanation:
Shopping Ads use product attributes from your Merchant Center feed to match relevant search queries and increase conversions. Unlike Search Ads, which depend on keywords, Shopping Ads leverage specific details like title, description, and category. This enables Google to display visually rich ads featuring product images, pricing, and store information directly in search results. By presenting key product data up front, Shopping Ads improve user decision-making and tend to deliver higher conversion rates. Their attribute-driven nature boosts ad relevance and attracts more qualified traffic.