You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

You want to reach people based on their interests using your Google video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?

• Custom intent audiences
• Affinity audiences
• Remarketing audiences
• Similar audiences

Explanation

Affinity audiences allow advertisers to reach people based on their long-term interests, passions, and lifestyles without the need to manually create or update audience lists. This solution is ideal for campaigns that aim to engage users based on their interests efficiently, helping brands expand reach while ensuring relevance. Unlike custom or remarketing audiences, affinity segments are automatically maintained and provide broad exposure to highly engaged viewers.