You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

• In-market audiences
• Affinity audiences
• Detailed demographics
• Custom affinity audiences

Explanation

In-market audiences are the best choice when you want to target users who are actively researching or intending to purchase products or services soon. Google identifies these users based on their search behavior, site visits, and engagement patterns. Using in-market audiences helps advertisers reach potential customers closer to making a decision, effectively increasing brand consideration and conversion opportunities.