You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?

• In-Market audiences
• Affinity audiences
• Custom affinity audiences
• Similar audiences

Explanation

To reach users who are actively planning to make a purchase, In-Market audiences are the most effective solution. Google identifies these users based on their recent search and browsing behavior, indicating high intent to buy specific products or services. By targeting In-Market audiences, advertisers can focus on people closer to the conversion stage, ensuring ads are shown to potential customers who are most likely to take action. This approach helps increase brand consideration, boosts engagement, and improves overall campaign efficiency by delivering ads to high-intent audiences.