You want to see how your users coming from a paid search campaign are progressing through a specific set of steps on your site, such as a checkout process. Which exploration technique lets you visualize the steps users take toward a task or key event and see how well they’re succeeding or failing at each step?

If you want to understand how users from a paid search campaign move through specific steps on your site—such as a checkout process—the exploration technique that visualizes each step and shows where users succeed or drop off is funnel exploration.

• Segment overlap
• Free form
• Funnel exploration
• Cohort explorations

Explanation:

In Google Analytics 4 (GA4), the Funnel exploration technique within the Explorations section is designed to visualize how users move through a series of steps to complete a specific task, such as a checkout flow. Advertisers can define sequential stages—like adding items to the cart, starting checkout, entering shipping details, and completing a purchase—and apply segments such as paid search traffic to analyze performance by channel. This view helps identify where users drop off, uncover friction points, and optimize each stage of the funnel to improve conversion rates from paid search campaigns.