You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?

YouTube viewers are watching on larger screens, engaging deeply with creators, and using the platform throughout the customer journey — from discovery to purchase.

• People are increasingly watching YouTube on connected TVs.
• Viewers turn to YouTube creators they trust for advice and product recommendations.
• YouTube influences every stage of the customer journey, from awareness to conversion.
• Most YouTube viewers only watch short, entertainment-based videos.

Explanation:

The three key user trends valuable to share with clients are: growing YouTube viewership on connected TVs, trusted creator influence on consumer decisions, and YouTube’s role across the full customer journey. These trends demonstrate YouTube’s strength in driving brand awareness, engagement, and conversions effectively across audiences.