You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
To optimize a Display & Video 360 campaign for a clothing retailer focused on customers who spend the most and deliver the highest transaction return on ad spend, you should implement custom bidding.
- Maximize clicks
- Active View
- Maximize conversions
- Custom bidding
Explanation:
When your goal is to target high-value customers and focus on maximizing the return from transactions, “Maximize Revenue” is the best bidding strategy in Display & Video 360. This strategy ensures that your budget is used to generate the highest possible transaction value, not just the most conversions or clicks.
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