You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
If you are aiming to drive awareness for a global beauty brand’s new product, you should connect with potential customers through a video ad by featuring diverse characters that represent your customer.
- Include a specific call-to-action (CTA).
- Avoid humor as it’s more subjective.
- Share multiple messages about the many ways this product solves a problem.
- Feature diverse characters that represent your customer.
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