You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
You should follow an approach of humanising the story to help people think or feel something if you work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads.
- Avoid humor as it’s more subjective.
- Showcase discounts and sales to drive interest.
- Humanize the story.
- Convey multiple messages to resonate with the masses.
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