You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?

• Show only product features
• Use storytelling, emotional appeal, or relatable scenarios
• Display pricing and promotions exclusively
• Focus only on technical specifications

Explanation

To meaningfully engage viewers, video ads should use storytelling, emotional appeal, or relatable scenarios. These techniques evoke emotions and encourage audiences to think about or relate to the brand’s message. Focusing solely on product features, pricing, or technical specifications often fails to create a memorable impression or foster a connection with potential customers. By crafting narratives or visuals that resonate emotionally, brands can improve engagement, recall, and conversions.