You’d like to promote your products across Google’s platform but aren’t sure whether a Performance Max campaign would help you more than a Standard Shopping campaign. Which statement is true about Performance Max campaigns?

Performance Max campaigns allow advertisers to reach potential customers across all of Google’s platforms—like Search, YouTube, Display, Gmail, and Discover—through a single campaign. There’s no need to create separate campaigns for each channel, simplifying the advertising process while expanding your reach.

• Performance Max campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search.
• Performance Max campaigns can help you find and reach audiences across Google by creating a campaign for each channel.
• Performance Max campaigns can help you find and reach audiences across Google’s platform without creating a separate campaign for each channel.
• Performance Max campaigns can help you find and reach audiences across Shopping and Search without having to create a separate campaign for each channel.

Explanation:
Performance Max campaigns simplify cross-platform advertising by leveraging Google AI to unify efforts across all Google properties. These campaigns provide access to a wider ad inventory and introduce innovative formats that help attract new customers. With real-time adaptability, they respond to changes in consumer demand and optimize for conversions across Search, Display, YouTube, Gmail, and more. Unlike Standard Shopping campaigns that offer detailed manual control, Performance Max uses automation to maximize reach and results—without the need to run separate campaigns for each channel.