Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
To identify which yoga pants generate the highest sales for your athleisure brand customer in Search Ads 360, they should configure custom metrics within a Floodlight column.
- Conversion cart data
- Budget bid strategies
- Custom variables
- Custom metrics
Explanation:
To understand which yoga pants are driving the most conversions, your client should set up a Floodlight column that uses a custom variable (u-value). This allows them to segment conversion data by product type, giving detailed insight into which items are contributing most to sales, especially ahead of the busy holiday season.
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