Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
To get a good return on investment (ROI) while working with a tight campaign budget, your client should use a budget bid strategy in Search Ads 360’s Performance Center.
- Conversion cart data
- Data-driven attribution
- Google Ads auction-time bidding
- Budget bid strategy
Explanation:
Setting up a budget plan with an ROI target in the Performance Center helps allocate spend effectively while keeping the focus on performance. This ensures campaigns stay within budget while aiming to achieve the desired return, aligning spend and results.
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