Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
An ad that gets a high number of clicks relative to the number of impressions can impact the Google Ads auction by potentially leading to a higher Ad Rank.
- The ad could increase the cost-per-click for the advertiser.
- The ad could help the advertiser receive more bids in the auction.
- The ad quality could lower cost-per-click by 40% or more.
- The ad click-through rate could lead to a higher Ad Rank.
The correct answer is: The ad click-through rate could lead to a higher Ad Rank
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