Your client's business is focused on growing online sales, but wants to do so at an efficient cost-per-action. Which of the following optimization strategies can help them achieve this marketing objective?

Select the three best answers.
1. Applying a Target CPA bid strategy to campaigns
2. Applying a Maximize Clicks bid strategy to campaigns
3. Reaching an audience of previous visitors that didn’t convert
4. Using Smart Bidding simulators to identify how a budget and cost-per-action will improve performance.

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Your client’s business is focused on growing online sales, but wants to do so at an efficient cost-per-action. Which of the following optimization strategies can help them achieve this marketing objective?

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