Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
A custom column in Search Ads 360 enables your gourmet pet food client to view specific conversion actions based on any formula they configure.
- Dimension
- Label
- Reporting
- Conversion
Explanation:
Custom columns in Search Ads 360 allow advertisers to apply functions and formulas to standard metrics, helping them derive tailored insights. Your pet food client can use these to calculate performance indicators specific to their goals—like cost per new dog food sale or return on spend—without affecting the original report structure.
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