Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?

Your customer, a local car dealership, should leverage automated channel groupings with their data-driven attribution model in Search Ads 360 to ensure their campaigns adjust accurately to frequent keyword changes driven by the previous week’s sales performance.

• Search Ads 360 Budget Management
• Google Ads automated extensions
• Search Ads 360 automated rules
• Third-party bid optimization platform

Explanation:

To handle frequent keyword changes, the dealership should use automated rules in SA360.
These rules allow campaigns to respond automatically to performance shifts, like pausing or activating keywords based on last week’s results.
When combined with a data-driven attribution model, they help ensure the right touchpoints are prioritized.
This creates a smarter, adaptive campaign that stays aligned with actual customer behavior.