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Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads.What’s another way they can segment conversions within Search Ads 360?

To identify which channels are contributing to sales beyond paid search ads, your customer—a local clothing store—can link their social media accounts to Search Ads 360 and segment conversions accordingly.

  • Connect their Google Analytics 4 account to Search Ads 360
  • Connect their Looker Studio account to Search Ads 360
  • Connect their Google Ads account to Search Ads 360
  • Connect their social media accounts to Search Ads 360

Explanation:

Instead of giving all the credit to the last-clicked paid search ad, your customer can use attribution models like data-driven or linear in Search Ads 360. These models assign conversion credit to multiple interactions across the customer journey, giving a more holistic view of which channels and touchpoints influence sales.

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