Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
ChatGPT said:
To gain insights into how customers convert across various supplement types for your wellness brand client, you should configure custom Floodlight variables within their Search Ads 360 account.
- Budget bid strategies
- Data-driven attribution
- Conversion cart data
- Custom Floodlight variables
Explanation:
Custom Floodlight variables let you pass detailed product-level information (like supplement type) into Search Ads 360. This allows your customer to segment and analyze conversion data by product variant—helping them understand which supplement types are driving the most sales and where to optimize.
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