Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
Along with implementing a data-driven attribution model in Search Ads 360 for your customer focused on driving conversions and tracking newsletter sign-ups, you should also configure custom channel groupings.
- Multichannel groupings
- Automated channel groupings
- Keyword groupings
- Custom channel groupings
Explanation:
To effectively track how conversions contribute to newsletter subscriptions, a custom Floodlight activity must be configured. This enables Search Ads 360 to monitor specific actions like email sign-ups, providing more detailed attribution data within the model.
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