Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

For your customer offering beach vacation rental packages, where pricing often fluctuates due to seasonal demand and availability, using Templates in Search Ads 360 is ideal. Templates help automatically update their campaign structure, targeting, and creatives to align with these dynamic changes.

• Use dynamic search ads
• Set up inventory management with templates
• Apply automated bidding rules
• Enable remarketing lists for search ads

Explanation:

Search Ads 360’s inventory management with templates helps automatically update ads, keywords, and targeting based on live data.
This is ideal for businesses like vacation rentals with seasonal and price-sensitive offerings.
Changes in availability or pricing are reflected in real-time.
It ensures campaigns remain accurate and relevant without manual edits.