Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?

Your goal is to increase purchase intent for your products. What type of Google video campaign should you use to achieve that goal?

• Awareness campaign
• Consideration campaign
• Ad sequence campaign
• Video action campaign

Explanation

To increase purchase intent, a consideration campaign is the ideal choice. This campaign type focuses on engaging users who are actively evaluating products or services and helps guide them toward making a purchase decision. By using compelling video content that highlights product benefits, comparisons, and unique selling points, consideration campaigns encourage potential customers to think about your products more seriously. This approach helps move users from awareness to active consideration, increasing the likelihood that they will choose your product when they are ready to buy.