Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?

Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?

• Video action campaign
• Product and brand consideration campaign
• Ad sequence campaign
• Awareness campaign

Explanation

To boost brand retention and loyalty, the best choice is an ad sequence campaign. This campaign type allows you to tell your brand story through a series of video ads shown in a specific order, helping to build a stronger emotional connection with viewers over time. Instead of showing one-off ads, sequential storytelling encourages viewers to remember, trust, and stay loyal to your brand by gradually deepening engagement at each step. Ad sequencing helps brands nurture long-term relationships with their audiences, turning casual viewers into repeat customers who are emotionally connected to the brand’s message.