Your goal is to increase retention and loyalty for your brand. What type of Google video campaign should you use to achieve that goal?

If your goal is to increase retention and loyalty for your brand, which type of Google video campaign should you use to achieve that goal?

• Awareness campaign
• Consideration campaign
• Action campaign
• Shopping campaign

Explanation

To increase retention and loyalty for your brand, you should use a video action campaign. This campaign type focuses on driving measurable actions such as repeat purchases, sign-ups, or engagement with existing customers. By targeting users who have already interacted with your brand, video action campaigns help reinforce brand value, encourage loyalty, and motivate customers to take further steps, such as buying again or subscribing to updates.