Your manager is questioning the need for you to spend time on your new Google App campaign, since ‘machine learning is doing everything’. What are three things that you can tell your manager that you’re doing to guide the campaign? Select the best answers.

To effectively steer our Google App campaign, it’s important to set clear boundaries by choosing suitable bids and budgets. Providing the machine learning system with enough data and adequate time to learn is essential for optimal performance. Additionally, consistently reviewing and refining the campaign strategy ensures alignment with our evolving goals.

1. our objectives.

• Make adjustments to the campaign in reaction to hourly fluctuations in performance
• Provide the system with ample, meaningful data and the time to process it
• Keep an eye on strategy and objectives, evolving them over time as needed
• Create helpful boundaries for the system to work within by setting a thoughtful bid and budget

Explanation:
Steering a successful App campaign involves three key guiding principles. First, it’s crucial to establish boundaries by setting appropriate bids and budgets—this gives the campaign the flexibility to explore, test, and optimize effectively. Next, the machine learning system needs to be supplied with ample, high-quality data and given enough time to learn and adapt. Much like a chef who continuously tastes and adjusts a simmering dish, marketers must regularly assess the campaign’s performance to ensure it stays aligned with business goals, making strategic refinements wherever necessary.