Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
An enticing ad that receives many clicks relative to its impressions could significantly influence the Google Ads auction by potentially increasing its Ad Rank.
- The ad could lead to a higher cost-per-click for the advertiser.
- The advertiser could receive more bids in the auction.
- The ad’s quality could reduce cost-per-click by at least 40%.
- The higher expected click-through rate could lead to a higher Ad Rank.
The correct answer is: The higher expected click-through rate could lead to a higher Ad Rank
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