Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?

If your premium beverage customer notices low consistency and limited automation after implementing a tROAS bid strategy in Search Ads 360, it could be due to evaluating the strategy too soon—within just one to two weeks of launch.

• They didn’t make optimizations or adjustments post-bid strategy launch.
• They reviewed performance data after conversion delay cycles passed.
• They began the evaluation after week four.
• They began the evaluation between one to two weeks.

Explanation:

For a tROAS bid strategy to function optimally in Search Ads 360, it needs enough historical conversion data. If your client’s campaign doesn’t have adequate data, the strategy may struggle to automate efficiently and deliver consistent results. This is why the performance may seem erratic or not fully optimized yet.